Dante MungaiYouTube and Netflix are using AI to change advertising forever. Here’s what brands need to know to stay ahead of the curve.
Dante MungaiThis blog challenges the keyword-obsessed mindset in PPC marketing and argues that ad copy—not keywords—is the real driver of performance. While marketers pour time into keyword research, users only see the ad message, not the keywords behind it. The article urges advertisers to rebalance their strategies by giving ad copy the same strategic weight as keyword targeting, emphasizing A/B testing, funnel-aware messaging, and emotional resonance. The bottom line: great copy wins clicks, lowers costs, and outperforms keyword perfectionism.
Dante MungaiFrom prospecting to prep, AI is revolutionising sales workflows. Learn how leaders are using smart tools to gain an edge.